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How Davis University Prepares You for Success
The Digital Marketing program at Davis University is specially tailored to get you into the field with confidence. Career training highlights your commitment and dedication by focusing on the skills that matter to potential employers who are always looking for trained professionals.
This program will prepare you for a variety of positions in the digital marketing, marketing and advertising professions. The program’s focus is on providing a foundation in digital and social media marketing. Marketing strategies, data analytics, social media platforms, content marketing and eCommerce are covered in this course.
During your Digital Marketing program, you will cover a variety of topics in many interesting and engaging courses, including,
- Digital Marketing Foundations
- Social Media Marketing Strategies
- Digital Marketing Analytics
- Content Marketing for Social Media
- Digital Marketing and eCommerce
- Marketing
- Principles of Selling
At Davis University, you won’t be alone. Throughout your program, you will be given exceptional support from your instructors who will help you to put your best foot forward into the job market.
Program Outline
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Digital Marketing Foundations
This course introduces the student to the foundations of digital marketing. Identifying target markets, establishing digital marking goals, and choosing digital marketing channels are covered.
Credit Hours: 4
Prerequisite(s): None
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Social Media Marketing Strategies
This course introduces the student to social media marketing strategies. Audience definition, customer loyalty, and effective communication using social media platforms such as Facebook, Instagram, Twitter and others are covered.
Credit Hours: 4
Prerequisite(s): None
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Digital Marketing Analytics
This course introduces the student to principles and practices of digital marketing data analytics. The student will learn how to set and track key performance indicators (KPIs). SEO optimization is also covered.
Credit Hours: 4
Prerequisite(s): None
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Content Management for Social Media
This course introduces the student to the principles and practices of content marketing. The student will learn to create relevant content that engages a specific target market or audience. Content marketing components such as blogs, video, infographics and others are covered.
Credit Hours: 4
Prerequisite(s): None
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Digital Marketing and eCommerce
This course introduces the student to eCommerce principles including business model selection, target marketing, product selection, selling, and promotion.
Credit Hours: 4
Prerequisite(s): None
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Digital Marketing Externship
This course has been developed to offer Digital Marketing students an opportunity to work in a digital marketing environment. The externship experience will provide the student with an opportunity to gain marketable, real-world skills while exploring career interests. Application of classroom skills and knowledge will be applied to a work setting in a digital marketing related environment. The student will work with the Program Director to secure a site and outline goals and expectations.
Credit Hours: 3
Prerequisite(s): None
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Introduction to Business
The student will study the basic concepts of business operations in our society and the various functions within a business enterprise. Topics such as business environment, management, organization, marketing, finance, economics and accounting are discussed in an introductory manner. This course is a valuable starting point for further business management study or an excellent review of the fundamentals of business.
Credit Hours: 5
Prerequisite(s): None
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International Business
Students will learn basic international business concepts and skills necessary to function successfully as world-class employees in today’s global economy. This course will incorporate international economics, global entrepreneurship, human resource management issues, exporting and importing, interacting with foreign governments, cultural geography, cultures and regulations, as well as domestic regulations affecting those firms who seek to do business outside their home country.
Credit Hours: 4
Prerequisite(s): Introduction to Business
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Marketing
Basic marketing principles covering product development and termination, distribution strategies, promotion, pricing, and marketing analysis are covered. Specifics such as conducting marketing research, ethics, the marketing environment, and target market analysis are also included. The student is expected to complete a marketing plan to enhance the theoretical and practical understanding of the marketing decision-making process.
Credit Hours: 4
Prerequisite(s): Introduction to Business
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Principles of Selling
This course explores the concepts and principles utilized in performing the role of the sales professional. Topics include trust-based relationship selling, customer value and overcoming buyer concerns and resistance. Students will examine effective communication styles that lead to customer satisfaction.
Credit Hours: 4
Prerequisite(s): None
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Management, Marketing or Real Estate Elective
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Business Elective
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Spreadsheet Applications
This course provides all the tools necessary to create and use basic spreadsheet techniques employing Microsoft Excel. Concepts include preparing an Excel workbook, enter and edit data, inserting formulas, formatting the worksheet, create and edit charts and graphics, save and print workbooks.
Credit Hours: 4
Prerequisite(s): Forum on Technology and Resources
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Computer Elective
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Composition I
Students will gain a foundation for college level writing valuable for nearly any field. This course focuses not only on writing but also on reading and critically engaging various texts. Students will read and write essays with a variety of rhetorical purposes: Observing, explaining, investigating, evaluating, problem solving and arguing. Also includes library and electronic research culminating in research papers.
Credit Hours: 5
Prerequisite(s): Forum on Technology and Resources
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Composition II
This course further develops students’ ability to write for academic and professional contexts with increased emphasis on argumentation and research. Requires students to evaluate, integrate, and document print and digital sources to produce a range of academic and multimodal texts, culminating in a fully documented research paper. Composition II is a blended course using both classroom and web-based learning platforms.
Credit Hours: 5
Prerequisite(s): Composition I with a grade of “C” or better or permission of the General Education Program Director; Forum on Technology and Resources
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Communication Elective
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Humanities Elective
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Forum on Technology and Resources
This interdisciplinary course empowers students to be successful by providing opportunities to cultivate skills needed to enhance their careers and to be capable life-long learners. Essential computer applications that enhance marketability are integrated with self-management skills, critical thinking, learning strategies, and time management. Students will research topics for written and oral reports and develop a career portfolio.
Credit Hours: 5
Prerequisite(s): None
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Introductory Algebra I
This course is an introduction to algebra. The content will cover the study of operations on integers and rational number, the solution of equations with one and two unknown variables, linear equation, and coordinate graphing. Application problems are used extensively throughout the course.
Credit Hours: 5
Prerequisite(s): None
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Business Communications
This course will enable students to develop communication skills that will be effective in job placement, performance, career advancement, and organizational success. Students will develop effective writing, listening, presenting, and interview skills through the process of practice, application, and meaningful feedback. Students will learn the organizational skills necessary for success in contemporary technology-driven business environments. For maximum student benefit, this course should be taken in a student’s last quarter.
Credit Hours: 4
Prerequisite(s): Composition I; Forum on Technology and Resources
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Economics
This class will utilize real-world economic applications to create a basic understanding of economic concepts and our economic system. It includes an introductory range of both macro and microeconomic concepts. The basics of consumer demand, supply decision making, competition, the labor market, government intervention, the Business Cycle, as well as an overview of Monetary and Fiscal Policies will be covered.
Credit Hours: 4
Prerequisite(s): None
Four Day Week
Davis University supports your life schedule, which is why classes only run Monday through Thursday. By having a shorter class week you can balance your schedule more easily, letting you focus on completing your program. You can relax knowing that you have an extra day every week to accommodate whatever obstacles life throws your way.
Externship and Career Services
Near the end of your training at Davis University, you will complete an externship, giving you the workplace confidence you need to pursue your career goals. Your externship will let you apply your new Digital Marketing skills, and help you gain relevant work experience.
Davis University is dedicated to your employment success and provides you with resources to help you achieve a rewarding career, helping you worry less about getting into an exciting new career. The Career Services Office is your link to the Toledo business community. You will have access to resume writing strategies, portfolio development, job search techniques, and more.
Financial Aid Support
Career training is one of the most valuable investments you can make. Davis University helps by making this process easier. Our Financial Aid advisors will work with you to build a plan of how you can fund your education. They will help you determine your eligibility and provide options for a Federal Pell Grant, student federal aid options, the Davis University plan, and more.
Is a Rewarding Career in Digital Marketing Right For You? Get More Info…
If you’re interested in discovering a rewarding Digital Marketing career and exploring whether Davis University is right for you, fill out the form on this page to receive more information.
For immediate questions, call 419-473-2700.
*Program length when completed in normal time.
